The Copyrights Group are expanding the presence of Paddington in Italy by partnering with Rai Com as licensing agent for the brand. The appointment of Rai correlates with the successful launch of The Adventures of Paddington, on Rai YoYo in January 2021, where the series is airing three times a day.
Rai Com are now working to build on the show’s success by ensuring the development of a full consumer product range for Paddington. Initial categories will include distribution for the Phat Mojo master toy range, kiosk items, stationery, back to school and FMCG.
Rai joins the existing team of Paddington agents working on the brand worldwide, which includes Studiocanal for France, License Connection for Benelux, Edebe Licensing for Spain, Partner Plus for Greece, Plus Licens for Eastern Europe and the Nordics, Copyrights Asia for Japan, Global Brands Group for China and WP-Brands for Australia.
“We are thrilled to be partnering with Rai Com to develop together Paddington in Italy. The successful launch of the show is full of promises and no doubt a whole new generation is about to adopt the beloved bear from darkest Peru” said Sophie Kopaczynski, CEO of the Copyrights Group.