Peter Alexander and Paddington
an exciting Australian adventure
Brand history, nostalgia and lockdown came together in March 2020 for the launch of the Paddington and Peter Alexander partnership in Australia and New Zealand.
Peter Alexander Sleepwear is a prestige lifestyle brand that is both aspirational and affordable. They offer collections of designed sleepwear, loungewear and more in retail stores, online and on catalogue.
Paddington was the perfect fit for Peter Alexander’s limited edition, English Garden collection, featuring sleepwear for the whole family, from baby rompers to men’s nightwear.
Designing the collection
Peter Alexander focused on the Peggy Fortnum Paddington illustrations, reflecting the strong literary heritage of the brand in the Australian market.
By having fun with the classic graphics and applying them to fresh colour works and patterns, Peter Alexander created a multi-generational and multi-gendered collection, which was a hit with consumers, who were suddenly spending a lot more time in loungewear!