New retail partnership announced for a bespoke Paddington clothing, accessories and golf line in South Korea with luxury retailer HAZZYS.
The deal will see a dedicated range of co-branded Paddington x HAZZYS apparel and accessories launch across all 35 of HAZZYS’ chain stores in South Korea.
Creative Director Hun Kim—currently the head of design at Karl Lagerfeld and previously in senior design positions at Tommy Hilfiger, Ralph Lauren and Converse—has been appointed to work on this new collaboration.
The range is currently available in-store and online at Hazzys.com. To further extend the reach of the Paddington range and build additional engagement with South Korean fans, a seasonal golf collection and associated apparel and accessories will launch in late Spring 2021.
“We see that this collaboration will strongly appeal to young Korean customers who have purchasing power. HAZZYS’ brand concept of British casual looks and the adorable Paddington graphics are a perfect match,” said Jung Hyuk Park, Senior Manager – Global Business for HAZZYS.
“We are thrilled to be working with Hazzys on this fantastic collaboration. We feel the pairing of these two iconic brands offers something new and exciting to the market,” said Polly Emery, SVP Brand and International Licensing, The Copyrights Group.
HAZZYS first started in 2000 in Korea as a men’s British traditional casual brand. Since then, it has expanded to various areas including Ladies clothing, Accessories, Golf and Kids, offering a lively look with an urban feel.
HAZZYS’ sophisticated casual style completes the style of modern people who enjoy work and leisure as well as travel and sports. The brand develops polished products with high-quality design.
Over the years, HAZZYS has grown beyond Korea’s domestic market to become a global brand appreciated by consumers across the globe.