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Primark launches new collection with Paddington

Primark partners with The Copyrights Group (a STUDIOCANAL company) to bring PaddingtonTM for Baby pieces to all little cubs.



The collection currently includes 3 gorgeous pieces for baby (newborn to 12M) featuring the lovable bear in the form of embroidery on the garments, with his name added in red or blue thread alongside motifs of Paddington’s favourite London landmarks.



Little cubs will look very cosy in the adorable Paddington two-piece sleep set, the warm cardigan and the cute bodysuit and dungarees set. The pieces have been created by The Blues Group and are available now on Primark.com and in UK stores.


“Copyrights are absolutely delighted to be partnering with Primark to bring these gorgeous Paddington for Baby pieces to little cubs in the UK,” commented Rachel Clarke, SVP UK, Licensing & Retail at The Copyrights Group (a STUDIOCANAL company).

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