Copyrights Group is pleased to announce the appointment of PhatMojo as the Master Toy partner for Paddington for the United States, Canada, Latin America, Australia and New Zealand.
PhatMojo will create new product ranges tied into all new media content being developed for Paddington, to include the TV series launching next year and the Paddington movies.PhatMojo will produce a full range of toys at different price points to include figurines, playsets, plush and role-play items. The initial product launch linked to the TV series will take place in Autumn 2020. Products will be available for distribution across all other markets via new and existing partners.
The deal was brokered by Copyrights' local licensing agents for North America, Bravado and Retail Monster.
Fully animated in 3D, the new Paddington series, The Adventures of Paddington, sees a younger Paddington writing to his Aunt Lucy from Windsor Gardens. Each episode will open and close with Paddington's letter, as he tells Aunt Lucy what he has learned about life through the day's new exciting adventure.
The Adventures of Paddington will launch with 26 x 22 minute episodes, airing on Nickelodeon's networks worldwide in 2020, (except France, Canada, China and Japan). The movie, Paddington 3 is currently in development.
Shawn McCarthy, PhatMojo CEO, said, "It's so cool, and such an honour, to become part of the great Paddington tradition. The new TV and film content is inspiring to us. Bringing Paddington to the preschool aisle will be a joy."
Sophie Kopaczynski, Copyrights Group CEO, added, "we are thrilled to partner with PhatMojo to create a new range of products for a whole new generation of fans, who will discover Paddington for the first time through his new adventures on TV. We believe this is a great new chapter for Paddington"
For over 60 years, British-born writer Michael Bond has delighted children and families all over the
world with his stories about Paddington, the bear from Darkest Peru famous for his love of marmalade. Paddington is popular with both children and adults who feel affectionate and warm towards him and the charm and humour of the Paddington stories is the key to their enduring popularity.
Paddington's adventures have been adapted several times for television and at the end of 2014 Paddington made his debut onto the big screen, a further film Paddington 2 followed in 2017 with a third in the works. The movies were produced by Studiocanal, part of the international content and media group Vivendi. A new Paddington TV series also from Studiocanal is set to launch on Nickelodeon in 2020.
Based in Los Angeles, CA, PhatMojo has become one of the fastest-growing toy companies in the world. With a focus on creativity and community, PhatMojo is in business to build memories with people who share their view of what's cool.