Joules partner with The Copyrights Group on Paddington for baby apparel

A marmalade sandwich in his hat (in case of an emergency), his suitcase packed, and his trusty duffle coat fastened, Paddington is heading to Joules!




This winter, Joules is excited to be partnering with everyone’s favourite bear and has dreamed up a new baby collection that will spark joy amongst little ones and adults alike.

This beautifully designed Paddington 12-piece clothing range is bringing joy and adventure this season and includes a range of babygrows, dresses, tops, knitwear and more, suitable for babies up to 24 months.

Adorned with colourful applique designs and Joules’ own hand-drawn prints, the collection is a modern take on Paddington. Prices start from £8.95.

The Printed Puddlesuit is perfect for keeping little ones completely dry, when splashing through puddles for the very first time! It packs away into its own pocket, is waterproof and has a full zip fastening and hood, featuring charming hand-drawn prints of Paddington himself.


Whilst The Ivy Knitted Jumper features applique artwork of Paddington driving an iconic London bus, adorned in stripes and colour pop trims.


The Zippy Babygrow is crafted from 100% organic cotton, features a zip fastening which replaces traditional poppers for super easy changing, and sizes up to 3 months have built-in scratch mitts. The print has been hand-drawn by Joules and features Paddington along with other icons from the classic story.


Rachel Clarke, SVP UK - Licensing & Retail at The Copyrights Group said: “Copyrights are absolutely delighted to be partnering with Joules on this gorgeous Paddington for Baby collaboration, preparing little cubs to embark on many adventures with our beloved bear.” Tom Joule, Founder and Product Director at Joules said: “Paddington is much-loved by the Joules customers and it is wonderful that such an iconic British Character is in collaboration with an iconic British Brand.”


Launching online at www.joules.com/Little-Joule/Paddington-Clothing and (all/selected) Joules stores from 7th November 2022.


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