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GoGo squeeZ launches exciting new partnership with Paddington

GoGo squeeZ, the delicious range of fruit smoothie snacks, has announced a brand-new partnership with The Copyrights Group (a STUDIOCANAL company), launching an exciting on-pack promotion with the much-loved family favourite, PaddingtonTM.



Creating a recipe for sales success, the unique range of on-the-go fruit snacks led by everyone’s favourite bear and accompanied by fun marketing activity is set to launch ahead of the key back-to-school season. The GoGo squeeZ fruit pouches are designed to inspire children and parents to squeeZ adventure into every moment.


The pouches paired with exclusive Paddington-branded eye-catching visuals, delivering on-shelf standout, will be rolling out in Tesco and Morrisons stores nationwide from mid-August, offering families the chance to win one of +1000 Paddington prizes and the ultimate family adventure at Port Lympne Safari Park for a 2-night stay.


With 78% of British consumers believing snacking should be part of a healthy diet[i], GoGo squeeZ fruit pouches are perfect to cater to the elevated consumer with convenient nutritious fruit options for kids’ lunchboxes when it’s time to go back to school. With the brand having grown +30% vs YA[ii], GoGo squeeZ’s appeal is clear, and as one of the only non-HFSS brands within the kids’ fruit snacking category, this new on-pack Paddington promotion offers a healthy and fun sales opportunity for retailers.


Each fruit pouch provides 1 of your 5 a day[iii], made from 100% fruit with no added sugar[iv], gluten free and source of fibre with no artificial colours or preservatives. GoGo squeeZ Fruit Smoothie Snacks are a great option for parents looking for an easy, on-the-go snacking solution for busy kids, which is also great for lunchboxes, helping to make it easier for families and kids to be a little healthier and happier every day. Supporting the partnership and on-pack with strong marketing support, retailers should stock up on the promotional Paddington packs to get their share of successful back-to-school sales.


Justine de Monès, Senior Brand Manager at GoGo squeeZ, says, “GoGo squeeZ is ready to make parents life a little easier during the back-to-school period. Our tasty range of non-HFSS smoothie snacks are an easy and convenient way to get one of your five a day into children’s diets, an increasingly difficult challenge that parents face daily. We are absolutely delighted to be partnering with Paddington as both brands have a real passion for fun and adventure and aim to inspire children and parents to spend time together, exploring the outdoors, all year long. We believe this authentic collaboration will attract new customers, drive awareness for GoGo SqueeZ, and encourage repeat purchase ahead of the return to school. Our positive nutritional credentials also enable us to be featured on aisle ends and seasonal aisles, ensuring further visibility, and making sure this new promotion is a real success.”


Henry Foulds, Head of New Business Development at The Copyrights Group (a STUDIOCANAL company), says, “We are thrilled to be partnering with The Bel Group on their new Gogo SqueeZ product launch offering a healthy new snack format for active Paddington fans to take with them on their own big adventures.”


[i] YouGov, British Nutrition Foundation’s Healthy Eating Week Research [ii] IRI Total Tesco + Total Morrisons 52 w/e Feb 2023 [iii] 1 of your 5 a day should be 80g of fruit, a GoGo squeeZ pouch is 90g [iv] Only naturally occurring sugars

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