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HAZZYS and Paddington
an exciting fashion collaboration in Korea
Luxury retailer HAZZYS first launched in South Korea and over the years, quickly grew beyond the domestic market to become a global brand appreciated by consumers across the globe.
As part of their plan to diversify the brand and expand its customer base, HAZZYS is partnering up with brands and characters that are loved by everyone around the world, regardless of gender or age.
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By working with Copyrights and Paddington, HAZZYS brings a British touch to the brand, alongside a luxurious yet comfortable feel, which is very popular in Asia. The collaboration also perfectly encapsulates Korean fashion by creating a cute and effortless look using exclusive Paddington artwork.
The collaboration launched in May 2021 across HAZZYS’ chain of 35 stores in South Korea.
Discover the collection
Paddington becomes a fashion icon with this modern co-branded Paddington x HAZZYS apparel and accessories collection. The many items are particularly eye-catching due to the use of six different Paddington styles across the range.
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A seasonal golfing range and associated apparel was also created to extend the Paddington offering and engage with South Korean fans further. This includes stylish and practical golfing bags and hats for the entire family.
More about the collaboration
Creative Director Hun Kim has been appointed to work on this new collaboration. He is currently the head of design at Karl Lagerfeld and has previously held senior design positions at Tommy Hilfiger, Ralph Lauren and Converse.
The deal was brokered by CAA-GBG, our local agent for Paddington in South Korea.